Align corporate citizenship
with crisis management.
What it is
In contrast to traditional crisis response, which was largely defined by financial and legal liability, crisis management in the era of massive environmental, terrorism-based, and economic crises is based on the concept of corporate citizenship. Essentially, customers expect business to assume greater responsibility during a crisis and to demonstrate a broader set of leadership principles based on care and concern for the community at large.
What it does
This framework enables businesses to accurately assign responsibility in a variety of relevant crisis scenarios. The construct assesses the company’s values and mission alongside the tenets of corporate citizenship, namely: environmental stewardship, ethical conduct, and community engagement. As a result, businesses establish strategies for building trust with stakeholders when they feel most vulnerable.
Purchase: $25.00
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