Communication is the mechanism businesses employ to sustain trust with the two audiences that determine success: employees and customers. Managers in all functional areas must master the principles of trust-based leadership and communicate in a manner that conveys integrity and engenders loyalty. No department is better positioned to serve the organization in this capacity than Internal Communications.
What it does
With the help of this tool, internal communicators can empower managers with trust literacy. The IC team should assume the role of trust experts for the organization, understanding that the principles of trust leadership and communication, as they are practiced internally, foster competencies that extend to customer communications. Importantly, the organization as a whole must master these practices as a foundation for an ethical culture that will shape internal collaboration and external loyalty.
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Message to the buyer: The item you are purchasing from KellieCummings.com was created by Kellie Cummings Consulting and is intended for use in a business setting by a trained and experienced communications professional. Each tool contains a wealth of intellectual capital and is sold at a modest price. Achieving Results Implementation is an integral aspect of the product’s value and buyers are highly encouraged to combine products with a consulting service, listed under the “Consulting” tab on the KellieCummings.com website. If you decide to purchase a consulting service, within 12 calendar months of the date of product purchase, the price of your product will be deducted from the consulting price. Liability In addition, by purchasing this tool, you assume full responsibility for its implementation and use by you or by any other party who utilizes the tool, or any portion of the tool. Kellie Cummings Consulting is not responsible for any damages incurred by using this tool. Although such damages are difficult to imagine, we live in a highly litigious society and must therefore address the possibility of misuse upfront. If you have any questions, please contact Kellie Cummings Consulting directly. Content Many Kellie Cummings Consulting products contain a combination of exclusive and non-exclusive information. It is likely that a portion of your purchase is available elsewhere on the KellieCummings.com website or in an article that she has written. However, a portion of your purchase is only available by purchase and this content will be marked as such in the information you receive. The rationale for combining content is ease of use. The product you purchase will provide context and technical solutions in the form of frameworks, diagnostic guides, or stepwise procedures. This is the portion you are purchasing. Thank you for your purchase and we hope to work with you directly in the future. Kellie Cummings
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