Communication is the mechanism businesses employ to sustain trust with the two audiences that determine success: employees and customers. Managers in all functional areas must master the principles of trust-based leadership and communicate in a manner that conveys integrity and engenders loyalty. No department is better positioned to serve the organization in this capacity than Internal Communications.
What it does
With the help of this tool, internal communicators can empower managers with trust literacy. The IC team should assume the role of trust experts for the organization, understanding that the principles of trust leadership and communication, as they are practiced internally, foster competencies that extend to customer communications. Importantly, the organization as a whole must master these practices as a foundation for an ethical culture that will shape internal collaboration and external loyalty.
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