Mindset Segmentaion 101
Mindset Segmentation 101
Understand your customers’ values, expectations, and motivations.
What it is
Instead of influencing your marketing strategy, mindset segmentation will influence your organization’s customer strategy. Simply put, there’s more to your customers than their willingness to purchase your products. When you see customers as people, you learn how to establish and sustain their trust—through even the most difficult market environments. Further, mindset segmentation produces customer identities (personas) that span silos and promote interdepartmental collaboration through a shared psychological understanding of customers.
What it does
This tool will help you understand the underpinnings of this vital segmentation process. The process establishes a working knowledge of customers’ rational and emotional motivations, which enables empathetic communication strategies, product design, and customer-centric strategy development. Employees throughout your organization will gain a stronger connection to customers and in return, customers will feel that your company cares about them.
Note: Mindset segmentation is a complex concept and a highly detailed process. All segmentation efforts are daunting and this approach is additionally challenging because the ideas and overall objective are unfamiliar. A consulting service, described on the website, is highly recommended.
The item you are purchasing from KellieCummings.com was created by Kellie Cummings Consulting and is intended for use in a business setting by a trained and experienced communications professional. Each tool contains a wealth of intellectual capital and is sold at a modest price.
Implementation is an integral aspect of the product’s value and buyers are highly encouraged to combine products with a consulting service, listed under the “Consulting” tab on the KellieCummings.com website. If you decide to purchase a consulting service, within 12 calendar months of the date of product purchase, the price of your product will be deducted from the consulting price.
In addition, by purchasing this tool, you assume full responsibility for its implementation and use by you or by any other party who utilizes the tool, or any portion of the tool. Kellie Cummings Consulting is not responsible for any damages incurred by using this tool. Although such damages are difficult to imagine, we live in a highly litigious society and must therefore address the possibility of misuse upfront. If you have any questions, please contact Kellie Cummings Consulting directly.
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